Creator Selection
We partner with finance and relevant lifestyle creators whose audiences already show interest in money, investing and financial decisions.
Creator-Led Finance Campaign
InfluencerAct helped INDmoney turn complex investing conversations into creator-led content designed to build awareness, simplify the proposition and drive meaningful app registrations.
Awareness
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Education
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Action
Campaign / Personal finance×
Education
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Action
Campaign objectives
From Financial Awareness To Real Action
The campaign was built to make INDmoney more discoverable among investment-curious audiences while creating a clearer path from content consumption to app registration.
Build Awareness
We introduce INDmoney and its investment proposition through creators with established audience trust.
Simplify Investing
We turn financial concepts and platform features into accessible, creator-native stories.
Drive Registrations
We move audiences beyond passive awareness towards registering and exploring the platform.
Reach Wider Audiences
We use creators across Tier 1 and metro markets, with content adapted to different audience and language preferences.
The challenge
Making Investment Easier To Understand
For a platform like INDmoney, the challenge was not simply to generate visibility, but to communicate an investment proposition in a way that felt credible, accessible and relevant to everyday audiences. InfluencerAct focused on creators who could make finance conversations feel more natural, translating platform features and investing topics into content audiences could understand without relying on heavy financial jargon.
The strategy
The Right Creators. The Right Financial Conversations.
InfluencerAct structured the campaign around creator credibility, audience relevance, and content that could make investment-led conversations easier to enter.
Content That Educates
We build long-form and creator-native stories that explain INDmoney's proposition through practical financial conversations.
Regional Reach
We activate creators across Tier 1 and metro markets while using varied regional-language content to broaden audience access.
Action-Led Storytelling
We create a clear journey from discovering the content to understanding the platform and taking the next step.
The outcome
From Creator Attention To Measurable Action
The campaign connected finance education with a clearer journey into the INDmoney platform, giving audiences multiple ways to move from awareness to registration.
- Awareness Created
Influencer-led content introduced INDmoney to wider, finance-curious audiences through creators they already watched, trusted and engaged with.
- Financial Conversations Simplified
Creators turned complex investment topics into relatable, easy-to-follow conversations, making INDmoney's proposition easier to understand.
- Registrations Driven
The campaign connected attention with action, guiding interested audiences from discovering INDmoney to exploring the platform and registering.
Campaign results
Metrics That Scale Relevance Into Conversions.
38M+Views
180+Content Pieces
100K+Registrations
5% → 30%Registration Scale
Have a brief in mind?
Let’s Make Complex Categories Easier To Choose.
Bring us the proposition, audience or growth challenge. We'll turn it into creator-led work built for attention, understanding and action.
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The campaign aimed to build awareness, simplify investing and drive app registrations.