Find the feeling
Started with the mood and occasion, not just the product feature.
Make discovery feel personal.
A beauty campaign pairing creator-native ideas with consistent brand positioning and a more memorable route to product discovery.
Curiosity
×
Beauty
×
Belonging
Campaign / Beauty×
Beauty
×
Belonging
Campaign objectives
Turning Beauty Discovery Into Measurable Action.
The objective was to help RENÉE stand out in a crowded beauty category by connecting the right creators with relevant beauty communities and turning natural product discovery into measurable audience action.
Drive Product Discovery
Put RENÉE products into relatable beauty conversations where audiences were already looking for inspiration.
Find The Right Creator Fit
Partner with creators whose beauty relevance, content style and audiences aligned with the campaign.
Scale Relevant Attention
Build a creator mix that could extend RENÉE’s reach across different beauty communities without losing audience relevance.
Connect Discovery To Conversion
Move audiences from watching and discovering the products towards measurable clicks and conversions.
The challenge
Move beauty discovery from product shelf to personal ritual.
Beauty audiences do not just want to know what a product is. They want to see how it fits into a real routine, a real mood and a version of themselves they can imagine. Renee needed a campaign that made that possibility feel close.
The strategy
Give every product a point of personal connection.
The campaign was built around distinct creator worlds, a consistent visual language and enough flexibility for genuine discovery to happen.
Curate the right mix
Brought together creators with complementary aesthetics and communities.
Make the proof tactile
Used close, sensory content to help the audience imagine the experience.
Leave room for choice
Turned discovery into an invitation rather than a one-size-fits-all claim.
The impact
More than product visibility — a route into the audience’s own ritual.
Renee showed up through a collection of personal, creator-led entry points, making the campaign feel more expressive, more useful and easier to remember.
- Personalised discovery
- Sensory product storytelling
- Creator-led consideration
Campaign results
The numbers behind the feeling.
27M+Accounts reached
19M+Average engagement
18.9M+Creator retention
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